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& Daughters Blog

The 6th Generation welcomes you to our new blog.

D.G. Yuengling & Son is family-owned and proud since 1829! For five generations prior, the business has passed from father to son. What you may not know is that the sixth generation of the Yuengling family is four daughters – Jen, Debbie, Wendy and Sheryl. We proudly work alongside our dad to carry on our family tradition of brewing good beer for everyday enjoyment. We thought we’d create a blog to share our story as the future of America’s Oldest Brewery. We hope to connect with our incredibly loyal fans as well as engage with new drinkers, and share an inside look at Yuengling – our people, the communities where we live and work, our products, what drives us, excites us, and what our passions are. Welcome to & Daughters.


Cheers to Our Fans

We’re a family owned and operated brewery – now in our sixth generation of Yuengling brewers. Our success comes from nearly 19 decades of hard work and traditions, but we wouldn’t be able to become one of the best-selling beers in America without our passionate, loyal fans. To celebrate our fans that are like family,…


Spread Your Wings

We are really excited to announce the launch of a new campaign and tagline for the Yuengling brand: “Spread Your Wings.” Spread Your Wings represents the values of strength, hard work and resiliency that have been the keys to our success for over 6 generations. Our dedication to family – not just 6 generations of…


Lagers for Heroes Program Celebrates TAPS Partnership

Yuengling has proudly supported our active duty military, veterans and their families for many years, and 2018 marks the third year for our Lagers for Heroes program. For Yuengling, the Lagers for Heroes Program runs year round, but in the month of May leading up to Memorial Day we ask our loyal fans to join…


Celebrating the Release of Golden Pilsner

There are a lot of exciting things happening at Yuengling in 2018. We entered two new markets in the first quarter – Arkansas and Kentucky, welcome to the Yuengling family! And we added a new beer to our core product portfolio, Yuengling Golden Pilsner, our first year-round beer in 17 years and the first new…


6th Annual Yuengling Light Lager Jogger

On your marks, get set, go! This April we welcomed nearly 3,500 runners to Pottsville for our 6th Annual Light Lager Jogger 5K walk and run. For the sixth year in a row, a portion of the runner’s registration fee went directly to Operation Gratitude; a non-profit that sends 250,000 care packages annually filled with…